The shift of stance liberates marketers, who now can use the danger of smoking in their pitches. While just a few years ago, industry spokesmen would admit only a "statistical association" between smoking and disease, Leary declared: "It's been known for decades that smoking cigarettes is dangerous." Reynolds' anti-anti-smoking slogans follow a change of strategy last year by top tobacco executives, who for the first time publicly acknowledged that smoking causes deadly illness. "If the question is, are we trying to debunk the serious health risks associated with smoking, the answer is absolutely not." "Winston with its 'No Bull' positioning is rejecting bull wherever it's found," and that includes cigarette taxes, Leary says. ![]() ![]() One Winston slogan asks: "Why do politicians smoke cigars while taxing cigarettes?" But Ned Leary, the Reynolds vice president in charge of the Winston brand, admits his ads attack proposals to curb teen smoking by heavily taxing cigarettes. Reynolds executives deny that they specifically seek to undercut anti-smoking activists. Bloch, a Rockville physician who heads the tobacco prevention subcommittee of the American Medical Women's Association. "It's not that different from two political campaigns slugging it out," says Dr. With no national tobacco settlement to restrict cigarette advertising, and money from lawsuit settlements and government health budgets flowing into anti-smoking campaigns, some foresee a battle of slogans for the hearts and minds of young people. "They'll always score with something that has fatalism, edge, gallows humor." "It's a lot easier to sell rebellion than to sell nonrebellion," says Bill Novelli, president of the Campaign for Tobacco-Free Kids. The ads' use of humor is tough for opponents of smoking to counter. ![]() "May Contain Pop Mythology," says another, and the symbol on the cigarette pack is labeled: "Camel's head on pack rendered from 'classified' photo of alien." ![]() "Viewer Discretion Advised: Subliminal Imagery," says one ad. Other new Camel ads indirectly ridicule the anti-tobacco activists' earlier attacks on Reynolds' "Joe Camel" campaign, which Reynolds dropped last year after a decade of complaints that the cartoon camel appealed to children and contained sexual imagery. A third option came from a food and drink website hosted in England that claimed it was used often during the Depression, where drinks were cheaper if they were watered down.īut my favorite explanation of the term came from who wrote "the term 'on the rocks' stems from putting ice-cold volcanic pumice in the whiskey - it cools it down, efficient heat exchange because of the sponge-like structure, but it doesn't add water.Angry accusations from anti-smoking forces about the ads' nefarious purposes, however, may be just the reaction Reynolds marketers are hoping for. The next was an etymology dictionary that claimed it was first used in 1946 (but it didn't say why). The first suggested it was a phrase coined from a play named "On The Rocks" by George Bernard Shaw, written in 1933. However, in reference to the term being used for drinks, I couldn't find anything definitive but there were several interesting theories. The term comes from the days of sailing when ships would get stuck on the rocks, and became used as a reference for anything in trouble (such as a marriage on the rocks).
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